Sometime in 2016, while waiting in queue to buy her daughter's books, the idea of an online facility for school essentials was born. The idea was duly shared with the school and being a forward looking institution, the school agreed to try it out. But alas, there were no such players at least in the Eastern Region for online supply of school essentials. And thus it fell upon her to either drop the idea or take it forward.

Being a doting mother as well as a marketing professional Mrs Payal Lohia could sense the opportunity to solve a perennial problem. And this is where - “a school endorsed, customised e-commerce platform for parents, dedicated towards being the one stop solution for all school supplies” - came into existence